We rebuilt the site. It was time.
A new look, two languages, and at last a page for every project instead of a poster that just opened.
We make visual effects for a living, and our own site had been standing still for a while. Not any more.
The biggest change isn't the one you notice first. Every project finally has a page of its own. Before there was the poster, it opened full screen, and that was that. Now we can actually show the work: the writing, the stills, the before and after, the video where there is one.
The site speaks Italian and English, and this is the newsroom's first post — a space that didn't exist before. From here on it's where new work, awards and what happens in the studio will land.
Underneath, everything changed. The site is far lighter than it was, and that isn't vanity: posters and video weigh enough on their own, the scaffolding around them shouldn't add to it.